CreateAthon onCampus is a 24-hour, work-around the clock creative blitz during which student teams provide non-profit marketing services on a pro bono basis. Students can be involved at a variety of levels. Team Leaders enroll in a semester-long Spring course where they learn account management, leadership skills, strategic and project development, all while serving one nonprofit client. Team Members commit to the 24-hour creative blitz held during Spring Break. Local professionals and faculty mentor the teams to develop and produce a wide range of work with inspiring and fulfilling results for both the community and the students.